🔗 Share this article

TikTok is introducing a fresh option that enables them to lessen the quantity of artificial intelligence-produced content appearing in their feeds. This initiative comes as the service revealed that it currently hosts in excess of 1 bn AI videos.

Trial and Implementation

The update is undergoing trials over the next few weeks before a widespread launch. This shift coincides with a increase in content created by AI, driven by emerging video-generation tools.

The Broader AI Trend

Studies have shown that nearly 10% of the fastest-growing video streams on another major platform exclusively feature clips produced artificially. A considerable share of this content is considered “AI slop”, a label for substandard, bulk-generated content that is frequently illogical or bizarre.

Based on user feedback that a lot of users appreciate content produced via AI tools, ranging from digital art to educational videos, and we want to give people the option to increase or decrease of that, according to their own likes,” commented a spokesperson.

AI on the Platform

The service announced that there are now over a billion videos on its service labeled as artificially created. Collectively, more than 100 m videos are added to the platform each day, making AI content a minor part of its overall inventory.

Customizing Your Feed

Viewers will be capable of limit or boost the volume of AI-generated videos they watch by opening the content preference feature in the app and choosing “AI-generated content”. Additional categories that currently be modified under the tool encompass current affairs, style, beauty, and dance.

Content Labeling and Policies

The platform’s rules mandate content makers to label convincing AI-generated content, and it forbids dangerous deepfakes of well-known individuals or emergencies. Any realistic AI-generated clip that is unmarked can be deleted under its user guidelines.

Furthermore, the service will now attach an “AI-made” watermark to content created with its built-in AI features, or flagged by an industry-wide initiative for recognizing content made by AI. This step is intended to help prevent users from seeking to bypass the tagging system.

Educational Initiatives

TikTok is additionally introducing a two million dollar awareness program for experts and groups to create learning resources about using AI responsibly. This initiative will benefit charitable organizations dedicated to educating computer science.

Moderation Strategy

The video-sharing app has justified its safety measures, following controversy over plans to lay off a large number of review team members in the UK. The company is set to reduce a significant number of roles in its trust and safety department in London, with trade unions and online safety experts expressing worry that staff are being displaced by automated systems.

A company official clarified that human moderation would still have a role, but automated tools can safeguard staff by removing the most harmful content ahead of it gets reviewed by humans. TikTok reported a notable drop in explicit and harmful content seen by safety staff over the past year due to intervention by its machine learning processes.

It is vital to combine people and machines to ensure user safety,” she said. “We’ll have people as integral to the approach, but we additionally believe it’s extremely critical to limit contact with dangerous material as swiftly, which is the area in which a significant AI assistance is making a difference work at speed.”